A domain name is what we type into the address bar to access a website (e.g. www.freshspot.co.zw or www.facebook.com ). Domain names represent an IP address (or specific place) on the internet. When you register a domain name, the IP address of your website is pointed to that domain.

It is important to choose the appropriate name for yourself or your organisation. The name has to be one that is easy to remember and can be linked to you and your organisation but most importantly it has to be available. Domain names are usually given on first come, first serve basis.

Domain names often represent geographical locations:

• .co.zw (Zimbabwe),

• .co.za (South Africa),

• .com (commercial – international).

You can check the availability of your domains on www.domainchecker.co.zw